Back the Brave: A Legacy of Support for Those Who Serve

Since 1909, Covert Cadillac of Austin has been more than just a dealership – we’ve been part of the fabric of Austin. As a proud, multi-generational family business, we’ve built our name on trust, integrity, and a deep-rooted commitment to the communities we serve. Today, that commitment continues through our Back the Brave initiative.

This ongoing campaign is dedicated to supporting the Central Texas Public Safety Commission in providing life-saving, bullet-resistant vests to local EMS, firefighters, and police officers – the brave men and women who put themselves in harm’s way to protect us all.

For any inquiries or further information, please contact us at (512) 518-6718.

Why We’re Backing the Brave
First responders don’t hesitate when lives are on the line. At Covert Cadillac of Austin , we believe they shouldn’t have to worry about whether they have the protection they need. By partnering with the Central Texas Public Safety Commission, we’re helping ensure that essential safety equipment reaches those who need it most.

Through Back the Brave, a portion of proceeds from every vehicle sale and service visit goes directly toward this mission. But just as important as funding is awareness – we want our community to know who’s behind the badge and what it takes to keep them safe.

Why You Should Get Involved
This initiative goes beyond showcasing dependable and innovative vehicles – it’s a meaningful way to support the safety and well-being of Austin’s public safety personnel. By participating, you’re helping make a real difference in our community. Here’s how you benefit:

Support a vital cause: our involvement helps fund essential protective gear for our region’s first responders.
Standing with a local legacy: Covert Cadillac of Austin has been serving Austin for over a century – we know what it means to invest in people, not just products.
Spreading the word: Awareness is powerful. Help us share the mission of the Central Texas Public Safety Commission and the everyday risks our heroes face.
Engage with a community-focused dealership: Whether you’re here for service, a new vehicle, or to simply learn more, your participation helps create a safer Central Texas.
 

How You Can Help
Stop by our dealership in North Austin, just off Research Blvd, to learn more about the Back the Brave initiative, the Central Texas Public Safety Commission, and how you can play a role in supporting local first responders. Light refreshments and friendly faces are always waiting. At Covert Cadillac of Austin , we understand the importance of trust, innovation, and safety in both the vehicles we offer and the community we serve. The Back the Brave initiative exemplifies our commitment to these principles by supporting those who protect us every day. Join us to honor their dedication, explore refined automotive solutions, and contribute to a safer Austin.

Covert Cadillac of Austin : Back the Brave, Serving Austin Since 1909.
Because protecting those who protect us is a responsibility we all share.

© 2025 Covert Cadillac of Austin